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Fintech Profitability Playbooks: Unit Economics, CAC, and the Payback Window in 2025

For years, fintech startups lived in a “growth-at-all-costs” world — burning through venture capital to acquire customers, with profitability being a “future problem.” But in 2025, the rules have changed. Global funding winters, rising interest rates, and investor impatience have put profitability at the center of the pitch deck. Now, the real differentiator isn’t who […]