Embedded Finance Expansion: How Non-Financial Apps Are Redefining Fintech in 2025

The financial world is no longer confined to banks, traditional institutions, or even standalone fintech apps. We’re entering the era of embedded finance, where financial services like lending, payments, insurance, and even investments are seamlessly integrated into non-financial platforms such as e-commerce apps, ride-hailing services, and social media ecosystems. This silent revolution is transforming customer […]