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Finance via Short-form Video & Influencers — How Digital Platforms Are Reshaping How Indians Make Financial Decisions

Introduction India’s financial landscape is going through a dramatic shift — and this time, it’s not being led by bankers in suits, but by creators with smartphones. Platforms like Instagram Reels, YouTube Shorts, and TikTok alternatives (like Moj, Josh, Chingari) are turning complex financial concepts into 60-second, snackable pieces of content. At the same time, […]